For an eCommerce company, search engine optimization (SEO) is indispensable. An online store does not have the marketing advantages that a brick-and-mortar business does. Building an image and a reputation relies solely on the strength of your online presence. The eCommerce industry has seen unprecedented growth in the last few years. In other words, the online marketplace is saturated with businesses.
To reach its target audience, an online store must rank highly on the search engine results page (SERP). Think of the search results page as a strip mall of products and services and your eCommerce website as your brick-and-mortar. The absence of a proper SEO strategy is the equivalent of missing a sign with your business name out front or not adequately displaying what you’ll find inside the store. An eCommerce SEO company like LinkGraph can help ensure you get the most out of your online presence.
Building an Image
Brand awareness is an integral factor of your digital marketing strategy. Unity across your brand reflects organization and consistency, which makes you trustworthy to potential customers. Your eCommerce site and all related content creation should properly display your company’s values. That being said, SEO requires a consistent generation of content.
It can be challenging to keep up with using the right keywords for on-page SEO, blog posts, and all other content marketing when they all must follow the same voice. LinkGraph is equipped with an experienced team of SEO strategists, writers, and editors to ensure your brand’s image is as consistent as it is relevant.
Reaching Your Target Audience
A significant aspect of SEO strategy is enhancing your business’s ability to reach your target audience. To accomplish this, you must first understand your demographic fully. This achievement typically entails continuous competitor analyses and keyword research. Being able to understand your target audience is the first step in reaching them effectively. LinkGraph understands that the focal points of an eCommerce SEO strategy look different than those employed by brick-and-mortar establishments.
Finding your niche and marketing to it directly will help you boost your visibility among those most likely to be interested in your products or services rather than increasing visibility in general. While the bottom line of search engine optimization is boosting your website’s ranking on the search engine results page (SERP), SEO services for eCommerce websites are a bit more intricately managed. LinkGraph will perform a site audit and help your company develop key performance indicators (KPIs) that will set and monitor the specific goals of your SEO campaign.
Generating Leads
Increasing your eCommerce company’s revenue is likely at the top of your priority list when it comes to a digital marketing strategy. Garnering attention from potential customers through brand awareness and audience targeting is just the first step in the lead generation process. Your eCommerce site must be optimized to create a pleasant user experience to lower bounce rates and turn clicks into meaningful interactions. Things like homepage optimization and conversion rate will play an essential role in your bounce rate.
Your bounce rate refers to the volume of users who view just one URL on your site before returning to the SERP. For some SEO strategies, bounce rate is not such an integral factor. However, for an eCommerce site’s strategy, it is vital to keep this bounce rate low. This low bounce rate requirement is because you will likely want users to gravitate from your home page to your product page or category page to get as much information about your product offerings as possible.
The bottom line is that LinkGraph is an experienced eCommerce SEO agency that knows the best practices for strategizing an online store’s SEO campaign. Every business is different, and so will be your specific optimization goals. LinkGraph offers free consultations and site audits to help business owners understand where your company should focus your SEO goals and how LinkGraph will begin implementing an effective strategy.