Insurance specialist Barry Bulakites recently discussed effective marketing strategies for insurance companies.
DENVER, CO / NOV. 2022 / An effective marketing strategy is essential for a business’s success. Insurance and marketing expert Barry Bulakites knows what it takes to set an insurance company apart from the rest. He recently discussed marketing strategies that specifically benefit those in the insurance industry.
Table of Contents
A Visually Stunning and Responsive Website
An impressive website provides numerous benefits for insurance companies. It helps the company rank higher among Google search results and creates a superior user experience. A recent study showed that 94 percent of an insurance company’s first impressions are from its website.
Bulakites suggested focusing on creating a modern website design that shows the company is not outdated. The insurance expert also stressed the importance of ensuring the website is easy to move throughout and pages load rapidly. It only takes seconds of waiting for a potential customer to lose patience and start looking elsewhere.
“Navigation throughout the website must be simple, so customers can find what they need quickly,” Barry Bulakites said. “Modern customers often want to review and purchase policies online, so insurance companies must adapt to be successful.”
Understand the Importance of Content
Content marketing is essential for insurance companies because it drives traffic and leads. Bulakites recommended creating content based on the insurance company’s expertise and knowledge. It often helps to have agents within the company create content based on common questions and concerns they encounter.
Helpful content proves the company’s competence on essential issues and helps potential clients understand their options. Content marketing is one of the best ways to establish a company as a trusted insurance industry authority and guide clients to purchasing policies.
Establish a Social Media Presence
Many insurance companies overlook the importance of social media marketing because it seems more beneficial for influencers, restaurants, and retail stores. However, a solid social media presence can reach many potential customers for a low cost.
Social media ads place an insurance company’s policies, bundles, and individual advantages right in potential customers’ hands and in front of their faces. The goal is for a company to locate its target audience, create compelling and engaging content, and find the ad format that best reaches the customer base.
Importance of Developing a Marketing Strategy
Barry Bulakites stressed the importance of developing a marketing strategy and staying on course to grow an online presence and keep viewers engaged.
Some companies may struggle to update their website, activate social media accounts, and pursue other advertising options because they’re simply too busy with policies. In this case, he recommended contacting a marketing specialist. Creating a plan with a marketing strategist can relieve stress from the insurance company’s agents while ensuring the correct forms of marketing are pursued.
“Online marketing strategies are essential for an insurance company to acquire new clients and keep them on board for years to come,” Bulakites said. “We always suggest contacting a marketing specialist to see which strategies will work best for your company.”